Nike’s “Write the future”

June 24, 2010 at 11:18 am
Filed under Dynamic Environments, Social media

As part of its “Write the Future” campaign, Nike has taken over Johannesburg’s Southern Life Center building for an interactive LED light show. “Write the Headline” allows fans around the world to root for their favorite World Cup player in a big way. The installation, almost the size of half a football pitch, displays submissions from Facebook, Twitter (#writethefuture), QQ (a Chinese chat program), and Mxit (a South African IM app) that read from distances as far as 2.5 kilometers away. Users vote on the player they think will ‘write the future.’ Personal messages are then projected on the city’s fourth largest building. It’s in examples like this that we see how far Twitter and Facebook have come in the past few years.

The screen consists over 6,000 Daktronics ProPixel sticks. In total, the display is 40m wide x 44m high. The top 6m of the display is populated with higher density vertically mounted sticks (152 columns). The bottom 38m is populated with lower density vertically mounted sticks (55 columns). (via Daktronics) — S.N.